Spring/
Summer launch

I collaborated with the CEO, Creative Director, Marketing Manager/Copywriter and social media team for this campaign to showcase our Spring/Summer collection. We decided to launch the collection in mini drops every week with different themes. Through brainstorming we liked the idea of fruits and being refreshed. To keep the communication consistent on multiple platforms, I continued using fruit like colours in the visual language and introduced water-like animations to signify being refreshed.

Outputs: Instagram story, website/mobile design, Facebook/Instagram ads, email, retail decals and poster

Client: Kat Maconie